Increasing income of the Chinese people and their strong passion for the "name brand" and are giving birth to one of the fastest growing luxury consumer market. In the global luxury goods manufacturers and distributors in the eyes, this is undoubtedly not to be missed great opportunities. "Staking" to "recruit", the luxury brands are speeding up the pace of expansion in China market.
As a world-renowned boutique group, Richemont Group has expanded its office in Shanghai the world's first retail elite college held its opening ceremony.
The majority of Chinese consumers may be unfamiliar with the name of the Richemont Group, but it has 18 international brands including Cartier, Jaeger-LeCoultre, Piaget, Vacheron Constantin, Montblanc, Dunhill and other well-known brands.
Thomas Lindemann said, Richemont Group, the global director of human resources, Richemont This time select the establishment of the retail elite college in the hope that the culture localization "spokesperson" for the brand to expand the Chinese consumer market.
In accordance with the plan of Richemont, the elite colleges across the country looking for suitable students to provide a period of eight weeks of rigorous training, as well as the corresponding brand stores the opportunity to work. Recently held five training will be to recruit a total of 250 participants. It is reported that two training have already been held, a total of more than 60 outstanding students successfully "graduated", began his career in Richemont.
The World Luxury Association released a report in February 2010 to the end of March 2011, the Chinese mainland consumer of luxury goods amounting to $ 10.7 billion, accounting for three percent of the global market share. The report even predicted that China replaced Japan as the world's largest luxury goods consumer market may be substantially brought forward to 2012.
Consulting giant Roland Berger expressed optimism that the long view, 70 percent of the global luxury goods market growth will come from China.
Luxury, first attracted by the huge potential of the Chinese market expansion in the fast layout of Beijing, Shanghai, Guangzhou and other cities. In Shanghai, Hang Lung Plaza, CITIC Pacific, IFC and other high-end commercial facilities are brought together a large number of luxury boutiques and local well-known commercial landmarks.
Right now, the luxury brand has been eyeing China two third-tier cities also has attractive business opportunities. U.S. brand COACH recently announced that, at least annually starting this year will be newly opened 30 stores in the speed of the layout of the mainland of China, to enhance and consolidate its share in this market.
"Staking" process, more and more luxury brands are beginning to realize that relying solely on the "airborne" overseas professional managers, have been difficult to meet the needs of its rapid expansion. In this context, "recruiting" has become another important part of its China strategy.
In addition to foreign institutions, personnel dilemma encountered by the luxury brand has even attracted the attention of the local educational institutions. Recently, Zhejiang University, Lyon, France Ecole jointly launched the "luxury international M-of BA project. In addition to cultivate high-end international brand marketing talent, the partners also hope to draw support from the school system two years of the project, training to help local enterprises to achieve the elite students of the luxury brand "Made in China".
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