Chanle to French Southern coastal resort of Deauville opened

In 1913, Chanle to French Southern coastal resort of Deauville opened the first boutique. The shadow of war does not prevent the Deauville lady continue poiret type feathers, dress, they with high specification dress shop Zhang off husband position sensitive.Chanel with genius, introduced the first women's styles: knitting wool sportswear outdoor activities, as the women's casual.Chanel in this source in cricket with simple shaped dedicated to fashion, is disapproved, but she ignored public opinion in Deauville, often wearing the sweater, with simple kilt, riding or walking, swagger through the streets, showed Chanel strong personality, a woman is no longer man's "vase", similarly is shouldering the social responsibility of citizens. She said: "women from head to foot to get rid of Mannerism", she would "create a youthful image." in fact, social way of life has changed, poiret type large bureaucratic fashion, is not suitable for more social activity, is also funny. She put the seaman and seaman pants alternative female dress; she made of thin and soft fabric underwear, creating Normandy fisherman type suits; she often put men slightly modified, decorated with a be just perfect.Needle, becomes a novel female fashion.Chanel creativity is explosive, her dress and demeanour is also the source of the manners and morals of the time. It is said that, once the weather suddenly cold, Chanel borrowed Valentine POLO sweaters, beam waist, rolled up sleeves, handsome, charming, the occasional costume was fashionable at that time, been people competing to imitate. War is brought to Du Weier more rich, also make Chanel fashion shop expanded into a big company. She finally broke into the French fashion this haughty ruthless territory, her fashion like herself thrill as with the times. In 1920, a Paris newspaper wrote: "this is a staggering genius, her dress full of feminine art, is the full display exercise one's inventive mind".Chanel changed the fashion concept, make the clothing art truly entered twentieth Century. She said: "I make fashion idea to advance in the 1/4 century, I what? Because I know how to interpret your age."

In 1920, Chanel launched the "Chanel fifth" square bottle, perfume, simple, clean, but embodies her design style. This is one of the important events in her life, No. five perfume made her famous, it is the world's most famous perfume perfume. She name and container modeling design all simple, showed her lurid Oriental romantic revolt. "5" is Chanel's lucky number, she was born in August 5th, so she's annual fashion show in February 5th and August 5th. Always square bottle and poiret's oblate bottle, represent the two personality, not two times, aesthetic taste she said: "Paul Polret is my strong rivals, to 1906 he kind of fantasy works fell behind gradually".5 perfume accelerated poiret's failure. In fact, in poiret heyday, she has to start with the poiret declare war, once in an opera concert, she saw women wear poiret type is very beautiful oriental color dress, he angrily said: "this will not continue, I will make all of them wear black."